Bar Soap Is Back, and Ghilli Is Making It the Most Beautiful Thing in Your Bathroom

Ghilli Body Shampoo Cefalu Blu 2 Scaled

Zurich-based Ghilli and Swiss studio allink have turned the humble bar soap box into a Mediterranean mood board, building a design system of Campari reds, coastal sage greens, and flowing 1960s script that makes plastic-free beauty feel less like a compromise and more like the most pleasurable thing on your bathroom shelf.

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