Rodolfo Baquier’s limited edition FIFA World Cup 26 bags for Lay’s build each design from the ground up using football fan scarf culture as the structural framework, layering country-specific geometric patterns across five national flavor stories including Canadian Poutine, Mexican Taco, American BBQ Ribs, Argentinian Asado, and English Bangers and Mash into a collection that finally makes a sports collaboration feel like it was actually designed.
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