Café 170º by M+C Saatchi Spain transforms a precise moment of coffee science into a complete brand identity, pairing a bisected circle mark that visualizes transformation, a rigorously clean white and color-coded range system, and geometric precision typography to create the most conceptually compelling and visually refined coffee brand to come out of Spain right now.
The post The Coffee Brand That Found Its Identity at Exactly 170 Degrees appeared first on DIELINE.

